Overview of SAP C4C
SAP Cloud for Customer (C4C) is a cloud-based software
that maintains customer sales, customer service, and marketing activities
efficiently and is one of the main SAP solutions to manage customer
relationships.
The target groups of SAP C4C are therefore all areas of the company that have
contact points with customers essentially sales, marketing, and service.
SAP C4C is based upon the following individual products:
Ø SAP Cloud for Sales
Ø SAP Cloud for Marketing
Ø SAP Cloud for Social Engagement
Features of SAP C4C:
Ø Sales Force Automation
Ø Marketing Automation
Ø Customer Service and Support
Ø Analytics and Reporting
Ø Extended CRM Capabilities
Ø Product Technology
SAP C4C solution can be simply integrated with SAP ERP and CRM
on-premise solution. There are two ways of integration as follows:
· SAP Process Integration PI/PO − This integration is
recommended when you are already utilizing process integration for on-premise
systems.
· SAP HANA Cloud Integration HCI − This integration is
suggested when you have to perform cloud-to-cloud integration.
Advantages of SAP C4C:
· Consume less time and money for its development —
Utilizing the SAP C4C (Cloud for Customer) can save the users time as it is an
integration content, executing all the hard work for its users. It contains
converging all messages, mappings, and interfaces to different adapters for
distinct scenarios.
· A minimal portion of configuration is all a user ever
requires to identify adapters’ connection in detail, such as permitting their
current landscape to sustain the integration, offering a way to essential firewalls,
and organizing proxies or reverse proxies whenever needed.
· Classic SAP C/4 HANA integrations as a template — Marketers can
reduce the development duration while combining a third-party system with the
enterprise landscape by employing a template C/4 HANA reporting, HR, and
marketing means.
· Content gets automatically updated in line with each
C/4 HANA release — It is an important advantage for consultants and developers
when new content gets released routinely, as it trims project timelines, thus
lowering the workload.
· SAP C/4 HANA also avoid its users from retaining to
rebuilding all their interfaces from scratch — This same standard integration
content, SAP C4C, can efficiently be extended, if its user requires additional
fields.
Summary:
SAP C4C (Cloud for Customer) outperformed the average
CRM solution in nearly every module we analyzed. It particularly excelled in
the extended CRM, analytics, and customer service modules with a toolkit that
can benefit most organizations. It is important to keep in mind that this
features and function analysis assesses the number of available features with
each product over the detailed real-world application of each
functionality. Any software solution’s benefits will depend on metrics that
include an organization’s respective budget, limitations, and business goals.
